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Blog · notes from production

Blog: specifics, not theory.

Practical notes for business and store owners - what really slows a website down, what loses clients and orders, and how to fix it. I write about the things I do on production myself.

156 articles · WordPress · WooCommerce · SEO · performance · B2B
§ 01 Latest
  1. Stores

    Online store automation - the work you can take off your team's hands

    Online store automation does not start with picking a tool, it starts with the list of things your support team clicks by hand for the hundredth time this month

    online store automation 9 min read
  2. Company websites

    Low conversion on a company website - the causes, in order

    Before I change anything on a site that brings in no enquiries, I check one thing - whether the problem sits in the traffic or in the site itself

    low conversion on a company website 9 min read
  3. Stores

    A ticket system wired into Baselinker - claims and returns in one place

    A claim in a store that sells through Baselinker usually starts with the question "which order is this even about", not with what went wrong

    ticket system wired into Baselinker 9 min read
§ 02 All articles
156 articles
  1. Stores

    Online store automation - the work you can take off your team's hands

    Online store automation does not start with picking a tool, it starts with the list of things your support team clicks by hand for the hundredth time this month

    online store automation 9 min read
  2. Company websites

    Low conversion on a company website - the causes, in order

    Before I change anything on a site that brings in no enquiries, I check one thing - whether the problem sits in the traffic or in the site itself

    low conversion on a company website 9 min read
  3. Stores

    A ticket system wired into Baselinker - claims and returns in one place

    A claim in a store that sells through Baselinker usually starts with the question "which order is this even about", not with what went wrong

    ticket system wired into Baselinker 9 min read
  4. WordPress & care

    WordPress update cost - what updating WordPress and WooCommerce costs, and when it cannot wait

    Nobody should charge you for clicking Update - you pay for what happens before and after that click

    wordpress update cost 11 min read
  5. WordPress & care

    Looking after a company blog on WordPress - what breaks and what maintenance costs

    A company blog does not break the way a store breaks - it never goes down on a Friday night, it quietly loses the traffic it used to bring in

    wordpress blog maintenance 10 min read
  6. SEO & AI

    AI visibility for B2B companies - getting into ChatGPT answers

    In B2B, the person asking ChatGPT is rarely the person who later signs the contract - and that changes everything

    AI visibility for B2B companies 10 min read
  7. Costs & business

    What a Custom Web Application Costs - Brackets and What Moves Them

    A custom web application is not priced by the number of screens - it is priced by the number of rules it has to know by heart

    custom web application cost 11 min read
  8. Company websites

    Getting a Website Quote - What to Send to Get a Price Within a Day

    A website quote is rarely late because the developer is dragging their feet - it is late because there was nothing there to price

    website quote 10 min read
  9. WordPress & care

    A website maintenance contract template - the clauses that actually matter

    A maintenance contract matters on exactly one day - the day something stops working

    website maintenance contract template 11 min read
  10. Company websites

    WCAG audit step by step - how to test a site and what the report shows

    A WCAG audit does not start with a tool, it starts with pushing the mouse to the far end of the desk

    wcag audit 12 min read
  11. Stores

    Abandoned carts - how to recover orders with emails and automation

    Some carts in a store will always be abandoned - but a well set up email reminder can turn a customer straight back to the checkout

    how to recover abandoned carts 7 min read
  12. Stores

    AI plugins for WordPress - what actually works

    Half the AI plugins for WordPress save real time, the other half sell thin air - and you can tell them apart with one question

    wordpress ai plugin 11 min read
  13. Stores

    Allegro and WooCommerce integration - one source of truth for stock and orders

    Without an integration, Allegro and your store are two warehouses kept by hand - and the worst case is selling the same last unit in both places at once

    allegro woocommerce integration 7 min read
  14. Stores

    Automatic invoices in WooCommerce: Fakturownia, iFirma, inFakt

    Issuing invoices for orders by hand is work a computer does better, faster and without typos in the VAT number - and automating it takes hours, not weeks

    woocommerce invoicing integration 4 min read
  15. Stores

    Baselinker - how it works, what it costs and when it pays off

    Baselinker is the switchboard of Polish e-commerce: store, marketplaces, couriers and invoicing all plug into one place - the only question is whether your scale justifies the subscription

    baselinker pricing 4 min read
  16. WordPress & care

    WordPress hosting and site speed - when changing servers actually helps

    A faster server can help, but most often it is not the hosting holding the site back - worth checking before you pay for a move

    wordpress hosting and site speed 7 min read
  17. Stores

    Store to ERP integration: Subiekt, Optima, enova - what to join and how

    Until the store and the stock system talk to each other, somebody in the company is a human cable - retyping stock, prices and orders, with errors included

    erp ecommerce integration 4 min read
  18. SEO & AI

    How to check your Google rankings - without fooling yourself

    The most popular way of checking your position - typing your phrase into Google - shows you a result your customers often never see

    how to check google rankings 7 min read
  19. Stores

    How to start a B2B wholesale store - where to begin

    A wholesale store is not a second retail shop, it is an ordering system for businesses - which is why planning starts with processes, not with choosing a platform

    b2b wholesale store 7 min read
  20. SEO & AI

    How to start SEO for a business website - a plan for the first six months

    In SEO the order matters more than the task list - the same things done in the wrong order can waste six months

    how to start seo 11 min read
  21. WordPress & care

    Image optimization on a website - WebP, AVIF and common sense

    When a site loads slowly you rarely have to look far - the heaviest element is almost always the prettiest one, the images

    website image optimization 7 min read
  22. Stores

    Is an online store worth it in 2026 - the honest math

    An online store is a sales channel, not a money machine - it pays off when you have a product with margin and an idea of where customers will come from

    is an online store worth it 8 min read
  23. SEO & AI

    Is SEO worth it - the honest math

    SEO pays off when somebody genuinely searches for what you sell, one customer is worth real money to you and you can wait a few months

    is seo worth it 11 min read
  24. Stores

    KSeF and your online store - what your WooCommerce has to handle

    A business invoice only exists today once the state system accepts it - not when you email a PDF

    ksef integration 6 min read
  25. SEO & AI

    llms.txt - what it is and whether it is worth having

    A small text file at the root of your site tells AI who you are and what on your site is actually worth reading

    llms.txt 7 min read
  26. WordPress & care

    Moving a website to a new server - how to do it without a mishap and what it costs

    A well executed site move is invisible to visitors - mishaps come from skipped steps, not from the difficulty of the operation itself

    move website to a new server 7 min read
  27. WordPress & care

    My site is not showing up in Google - where to start looking for the cause

    Before you start suspecting SEO, settle one thing: does Google even know your site exists

    site not showing up in google 10 min read
  28. Stores

    B2B platform - off the shelf or custom, and how to count the cost

    Choosing a B2B platform is less a question of which one is best and more a question of what you will be paying for, and to whom, over the next few years

    b2b platform 8 min read
  29. Stores

    WooCommerce vs PrestaShop and Magento - when migration makes sense and how to do it

    A store on PrestaShop or Magento is not a life sentence, but more and more often it is the maintenance bill that suggests it is time to move to WooCommerce

    woocommerce vs prestashop 7 min read
  30. WordPress & care

    Schema.org structured data - explained in plain language

    Your site speaks to a human through images and layout, and to a machine it has to say the same thing outright - that is exactly what structured data is for

    structured data 10 min read
  31. Company websites

    WCAG accessibility audit - what it covers and what it costs

    An accessibility audit does not check whether a site is fast and visible in Google - it checks whether the site can be used without a mouse and without sight

    website accessibility audit cost 10 min read
  32. Company websites

    Web accessibility - who the obligation covers since 2025

    Digital accessibility has stopped being a topic only for public bodies - since 2025 it covers some private companies too

    web accessibility requirements 8 min read
  33. Company websites

    A website for a construction company - where the quote requests come from

    A construction client checks two things: whether you do exactly what they need, and whether it shows that you have done it before

    construction company website 10 min read
  34. Company websites

    A website for a doctor - what it needs so patients actually book

    A patient lands on a practice website with one task: check they have found the right specialist, and book

    website for a doctor 11 min read
  35. Company websites

    A website for a hotel or guesthouse - win the bookings back directly

    The portal brings the guest in, but it is the portal that keeps their details and a commission on every night

    hotel website 11 min read
  36. Company websites

    A website for a lawyer - what it needs to bring in cases

    A law firm's client does not compare websites calmly - they choose under stress, in a few minutes, and that changes everything

    website for a lawyer 11 min read
  37. SEO & AI

    A website for a restaurant - menu, bookings and orders

    A hungry person with a phone in their hand has three questions and little patience - the rest of the site can wait

    restaurant website 10 min read
  38. WordPress & care

    Core Web Vitals - what they are and how to improve your scores

    Google measures how your site behaves for real visitors and boils it down to three simple readings you can check in a few minutes

    what are core web vitals 7 min read
  39. Costs & business

    A B2B system - what it is, pros and cons

    A B2B system is the place where your business customers place their own orders and see their own prices and documents - instead of calling and emailing a sales rep

    what is a b2b system 8 min read
  40. Stores

    Why your online store is not selling - a step-by-step diagnosis

    Before you fix anything, settle one thing: does the store have no traffic, or does it have traffic that nobody turns into orders

    why is my online store not selling 6 min read
  41. WordPress & care

    Moving a site from Wix to WordPress (and Squarespace) - what carries over and what has to be rebuilt

    You cannot export a finished site from Wix - but you can move everything in it that is genuinely valuable and put it on a foundation that finally belongs to you

    move site from wix to wordpress 7 min read
  42. Stores

    A wholesale store on WooCommerce - how to build B2B selling

    A wholesale store is not a retail store with different prices - a B2B customer buys in a completely different way and the store has to be built for it

    woocommerce b2b 8 min read
  43. Stores

    WooCommerce is not sending order emails - diagnosis and fix

    Most of the time the email leaves the store correctly - and dies on the way, because the receiving server has no reason to trust it

    woocommerce not sending emails 13 min read
  44. Stores

    WooCommerce or Shoper - a comparison for the Polish market

    Shoper is renting, WooCommerce is owning - and that one difference sets everything else: the costs, the limits on growth and who your store belongs to

    woocommerce or shoper 7 min read
  45. WordPress & care

    Caching in WordPress - how to speed things up without breaking the site

    A well-configured cache is the single biggest speed win on WordPress, and a badly configured one can show one customer another customer's cart

    wordpress cache 7 min read
  46. SEO & AI

    AI visibility audit - how to check whether ChatGPT knows your company

    The question "does AI see me" has three different answers and each one is checked differently - which is why this is an audit, not one question to ChatGPT

    ai visibility audit 12 min read
  47. Stores

    A product catalogue instead of a store - when catalog mode beats a cart

    Catalog mode is a store that shows the range but does not sell - an enquiry instead of a cart, a conversation instead of a checkout

    woocommerce catalog mode 10 min read
  48. Stores

    Custom checkout fields in WooCommerce - how to add them so they stay

    The usual problem with a custom checkout field is not that it is hard to add - it is that a field added the old way stops existing once the store moves to the checkout block

    woocommerce custom checkout fields 12 min read
  49. Stores

    Dropshipping in practice - connecting a supplier to WooCommerce

    Dropshipping is tempting because it looks simple - you sell without a warehouse - but the winner is not whoever lists the most products, it is whoever wires the technology up best

    dropshipping supplier integration 4 min read
  50. Stores

    Fake orders and spam in an online store - defending without killing sales

    Fake orders come from three completely different sources and each needs a different defence - captcha on everything at once costs more than it saves

    fake orders online store 11 min read
  51. SEO & AI

    Local SEO and Google Maps - how to be visible in your own area

    Local visibility runs on different rules than ordinary SEO - and the website is not the main thing here, the business profile is

    local seo google maps 13 min read
  52. SEO & AI

    SEO for a service business - how many pages, which phrases, how to measure

    A service business does not need a hundred blog posts - it needs eight good service pages and one properly described service area

    seo for service business 11 min read
  53. SEO & AI

    SEO and AI - how to be visible in ChatGPT and AI Overviews

    More and more of your customers no longer type a phrase into Google - they ask AI a question and get a finished answer that either includes your site or does not

    ai seo 7 min read
  54. Stores

    SEO for online stores - categories, product pages and filters

    In an online store it is categories, not individual products, that decide visibility - and that is where most of the work belongs

    ecommerce seo 10 min read
  55. Stores

    InPost, DPD and Furgonetka in WooCommerce - shipping without retyping

    A parcel locker in checkout is no longer an advantage, it is the price of entry - a store with no point selection on a map hands its carts to the competition

    inpost woocommerce integration 4 min read
  56. Stores

    WooCommerce checkout - a shorter path, more orders

    A customer with a full cart has already decided to buy - and a typical checkout can knock them over in the final metres

    woocommerce checkout 6 min read
  57. SEO & AI

    Technical SEO - what it is and where it ends

    Technical SEO is not a way to get higher rankings - it is the condition without which the rest of the work has nothing to stand on

    what is technical seo 11 min read
  58. Stores

    Wholesale pricing in WooCommerce - building price lists for different customers

    In wholesale there is no single price on the tag - there is a base price, group prices, negotiated price lists and quantity breaks, and WooCommerce can carry all of it

    woocommerce wholesale pricing 9 min read
  59. Stores

    WooCommerce checkout not working - diagnosis by symptom

    A broken checkout is not the same thing as weak conversion - in a failure nobody can buy however much they want to, and you fix it in a completely different way

    woocommerce checkout not working 14 min read
  60. Stores

    WooCommerce product import and export - CSV without wrecking your catalogue

    WooCommerce ships with a CSV importer and in 90% of cases that is all you need - provided the file has columns the store understands

    woocommerce product import csv 12 min read
  61. Stores

    WooCommerce shipping - zones, classes and free shipping thresholds

    The whole of WooCommerce shipping rests on one rule: the customer lands in the first matching zone and sees only what you put in it

    woocommerce shipping zones 12 min read
  62. WordPress & care

    WordPress SEO setup from scratch - step by step

    Setting up SEO in WordPress is one evening of settings that then work for years - provided you do them in the right order

    wordpress seo setup 11 min read
  63. Stores

    What an online store migration costs - the real breakdown

    The biggest cost of migrating a store is not the invoice for the move, but what you can lose when it is done carelessly

    ecommerce migration cost 7 min read
  64. SEO & AI

    How much does an SEO audit cost and what must it contain

    The price of an SEO audit says less about its value than whether, after reading it, you know what to fix first and who will do it

    seo audit cost 7 min read
  65. WordPress & care

    How to Speed Up a WordPress Site - The Complete Order of Operations

    A slow WordPress site almost never has one cause - it is the sum of five neglected things, each of which looks innocent on its own

    how to speed up a wordpress site 4 min read
  66. Stores

    Automatic invoicing for Allegro orders - how the whole flow works

    All of automatic invoicing for Allegro orders comes down to one condition: one place that pulls the orders and talks to your accounting program

    automatic invoicing for Allegro orders 11 min read
  67. Stores

    B2B and retail in one store - when it works and when to split them

    One store for wholesale and retail pays off when you sell the same range out of the same warehouse - you split them when it is not the price that differs but the entire way you sell

    b2b and b2c in one store 10 min read
  68. Stores

    B2B booking system - a partner portal for travel agents and resellers

    A B2B booking system is a closed portal where your partners check availability, book and immediately see their own net price with commission

    b2b booking system 10 min read
  69. Costs & business

    What a B2B platform costs - realistic brackets and what drives the price

    The price of a B2B platform depends not on the number of products or a nice design, but on how many of your trading rules it has to handle without a human

    b2b ecommerce platform cost 9 min read
  70. Stores

    B2B sales system - the portal where your customer orders on their own

    A B2B sales system is a closed portal where a business customer logs in, sees their own price list and places the order themselves - no email, no phone call, no sales rep in the middle

    b2b ordering system 10 min read
  71. Stores

    B2B platform wired into Subiekt, Comarch or enova - how ERP integration works

    A B2B platform can be wired into Subiekt, Comarch or enova so that stock, prices and documents flow on their own - on one condition: the ERP stays the source of truth and the platform only displays it

    b2b platform erp integration 11 min read
  72. Stores

    B2B dealer portal for distributors and sales reps - orders in one place

    A B2B dealer portal is a single login where a sales rep places an order on behalf of their customer and sees that customer's price list, credit limit and complete purchase history

    b2b dealer portal 10 min read
  73. Stores

    B2B store login - trade account registration and tax ID verification

    Login in a B2B store is not an ordinary customer account - it is the gate that decides who gets to see your prices at all

    b2b store login and registration 11 min read
  74. Stores

    Baselinker alternatives - and when it pays to leave it

    An alternative to Baselinker only makes sense once you know which of its features you are actually paying for

    baselinker alternative 10 min read
  75. Stores

    Baselinker API - what you can automate on your own

    The Baselinker API opens the whole account to the outside: orders, stock, prices, shipments and invoices can be read and written with your own code

    baselinker api 10 min read
  76. Stores

    Baselinker and KSeF - automated invoicing without the manual work

    Baselinker will not guess how you invoice - but once you set it up, issuing and sending invoices to KSeF stops being your job

    baselinker ksef 11 min read
  77. Stores

    Baselinker is not downloading orders - causes and how to fix it

    When Baselinker stops downloading orders, nine times out of ten the connection to the store or the marketplace is at fault, not Baselinker itself

    baselinker not downloading orders 10 min read
  78. Stores

    Shipping labels and parcels in Baselinker - setup step by step

    You set label printing up in Baselinker once, and from then on a parcel is dispatched with one click - along with a tracking number that finds its own way back to the store and the customer

    baselinker label printing 10 min read
  79. WordPress & care

    Cheap and free WordPress hosting - what it really costs

    The cheapest WordPress hosting costs about as much as one dinner out per year, except that the real bill gets added later

    cheapest wordpress hosting 10 min read
  80. Stores

    CRM, ERP and Store Integration - Stop Retyping Data by Hand

    Integrating a CRM with an ERP and a store means every piece of data has one place where it is born, and travels by itself everywhere it is needed

    crm erp integration 10 min read
  81. SEO & AI

    Does your SEO partner have to be in your city

    Your SEO partner does not have to be in your city - Google does not check where the person improving your site happens to sit

    local seo company near me 10 min read
  82. Stores

    Online store audit - what to check and what comes out of it

    An online store audit is an ordered review of six areas that ends with a fix list ranked by what actually makes money

    online store audit 10 min read
  83. WordPress & care

    Elementor Pro pricing - and whether the licence is worth paying for

    Elementor Pro is a paid annual licence, not a one-off purchase - and that is the one thing worth understanding before you click order

    elementor pro licence cost 9 min read
  84. SEO & AI

    Free SEO audit - what you actually get and where the catch is

    A free SEO audit is usually one of three things: an automated report from a generator, a few slides from a salesperson, or a real diagnosis from somebody who then fixes the site

    free seo audit 10 min read
  85. WordPress & care

    Free or paid SSL certificate - which to pick for a business site

    For a business site and the vast majority of stores, a free SSL certificate is entirely enough, because it encrypts exactly the same as a paid one

    free ssl certificate 9 min read
  86. WordPress & care

    In-house developer or contractor - what actually costs a company less

    A full-time hire pays off only when your code changes almost daily - if the system gets built once and then quietly lives on, contracting it out is cheaper and faster

    in-house developer vs contractor 10 min read
  87. WordPress & care

    How much does a WordPress developer cost and when is it worth hiring one

    A WordPress developer is not the same service as 'someone who will make me a website' - and that distinction is exactly what decides your bill

    how much does a wordpress developer cost 10 min read
  88. SEO & AI

    How to Buy SEO Without Getting Scammed

    You cannot buy SEO from Google - Google does not sell positions in organic results, so what you are always buying is somebody's work on your site

    how to buy seo services 10 min read
  89. WordPress & care

    How to choose a WordPress theme - Astra, Kadence, Neve or Blocksy

    For an ordinary company site, one of four lightweight themes is a good pick: Astra, Kadence, Neve or Blocksy

    how to choose a wordpress theme 10 min read
  90. WordPress & care

    How to choose WordPress hosting - shared, VPS or managed

    A good shared plan is enough for an ordinary company site, a VPS starts to make sense only with a store or heavy traffic, and you buy managed hosting when you want the technical work off your plate

    how to choose wordpress hosting 10 min read
  91. Stores

    Inventory sync between store, warehouse and marketplace without overselling

    Overselling rarely comes from a missing integration - most often it comes from two systems both believing they own the truth about stock

    inventory sync ecommerce 11 min read
  92. WordPress & care

    Divi on WordPress - what it costs and when it works

    Divi is a WordPress theme with a built-in page builder, bought once for unlimited sites - which is both its greatest strength and the source of later trouble

    divi theme wordpress 9 min read
  93. Stores

    Is WooCommerce Really Free? The Real Cost of Plugins and Licences

    The WooCommerce plugin is free, but a store that actually sells is not - and it is worth knowing exactly what you pay for

    how much does woocommerce cost 10 min read
  94. WordPress & care

    Is WordPress free - what a WordPress site really costs

    Yes, WordPress itself is free - but a site built on WordPress is not free and never was

    is wordpress free 10 min read
  95. Stores

    KSeF and your accounting software - connecting Optima, iFirma, wFirma and Fakturownia

    Almost every accounting package used in Poland today has KSeF sending built in - the whole job is authenticating it correctly and getting the data to it

    ksef accounting software integration 11 min read
  96. Stores

    KSeF via API - when a custom integration is worth it

    A custom KSeF integration pays off when invoices are created in your system, not in an accounting package

    ksef api integration 10 min read
  97. WordPress & care

    Landing page on WordPress - Elementor, a builder, or custom code

    There are three ways to build a landing page on WordPress, and the choice depends not on taste but on how much ad traffic you are going to send to it

    wordpress landing page 11 min read
  98. Costs & business

    Laravel developer cost - what you pay for and what moves the price

    You buy a Laravel developer either by the hour or for a closed scope - and the second option is far safer for a company

    laravel developer cost 11 min read
  99. SEO & AI

    Local or Remote Web Developer - Does Location Matter

    Your developer's address has no effect on how your website works - it only affects how comfortable it is to work together

    local vs remote web developer 10 min read
  100. Stores

    Connecting a Marketplace to PrestaShop, Shoper or Shopify

    Connecting Allegro to PrestaShop, Shoper and Shopify is possible on all three, but each does it a different way - and the route you pick decides whether your stock levels stay honest

    marketplace integration online store 10 min read
  101. Company websites

    Mobile website or app - what a business actually needs

    The question is almost always the same: mobile website or app - and in most companies the right answer is a properly built mobile website

    mobile website or app 11 min read
  102. SEO & AI

    One-off SEO or a monthly retainer - when each one makes sense

    A one-off SEO project makes sense when the site has untapped potential, not when you want to overtake someone in a crowded market

    one-off seo vs monthly retainer 10 min read
  103. Stores

    Receipts, fiscal printers and JPK reporting in a Polish online store

    An online store needs a fiscal printer less often than people think - but once it has to have one, everything else arranges itself around that single decision

    fiscal printer online store 11 min read
  104. Stores

    Own store or marketplace - where you actually earn more

    A marketplace gives you traffic from day one, your own store gives you margin and contact with the customer - and most of the businesses I work with are better off having both at once

    own online store vs marketplace 11 min read
  105. SEO & AI

    Photography portfolio website - a gallery that does not kill your speed

    A photographer's website has one job: show the photos well enough that someone writes an enquiry, and get there before they get bored of waiting

    photography portfolio website 11 min read
  106. WordPress & care

    Off-the-shelf theme or built to measure - which one pays off

    A ready-made theme wins at the start, a custom theme wins after a year - and that one sentence sums up the whole choice

    custom wordpress theme 10 min read
  107. Stores

    Subscription online store or your own - the three year cost compared

    A subscription looks cheaper through the first year, your own store almost always wins in the third - and that is the whole difference between these two bills

    subscription online store 11 min read
  108. SEO & AI

    SEO audit step by step - a checklist you can run on your own site

    An SEO audit starts with checking whether Google can see your site at all, and only then moves on to content, speed and links

    how to do an seo audit 11 min read
  109. SEO & AI

    SEO or Google Ads - which is worth more to a small business

    Google Ads buys you traffic from tomorrow, SEO builds traffic you stop paying for - which is why for most small businesses the sensible answer is: Ads first, SEO in parallel

    seo vs google ads 10 min read
  110. SEO & AI

    A brochure website for a small business - what it needs and when it is enough

    A brochure website is 3-6 pages with one job: to convince someone who is already looking for you to call or write

    small business brochure website 10 min read
  111. WordPress & care

    SSL certificate cost - and when paying for one makes no sense

    For the vast majority of company sites and stores, a free SSL certificate encrypts exactly as strongly as one costing several hundred zloty a year

    ssl certificate cost 9 min read
  112. WordPress & care

    Website builder or hiring a developer - what it really costs

    A free business website really does exist - the word free just applies to the software, and every other cost moves onto your time and onto what the site fails to earn

    website builder vs hiring a developer 11 min read
  113. SEO & AI

    A website for a local service business - haulage, cleaning, renovations, garage

    A website for a haulage, cleaning, renovation or repair business has one job: to get somebody with a phone in their hand to decide to call you

    website for a local service business 10 min read
  114. Company websites

    Websites for institutions and nonprofits - schools, councils, cooperatives, foundations

    An institution's website has one main job: to publish documents and information in a way that lets anybody find them and read them

    nonprofit website requirements 11 min read
  115. WordPress & care

    Template or custom-built website - which one for your business

    A ready-made template pays off when your site simply has to exist and work; a custom design pays off when the site has to sell something specific

    website template vs custom design 8 min read
  116. WordPress & care

    What WordPress maintenance should actually include - and how to spot a fake one

    WordPress maintenance is not hosting and it is not a fee for merely existing - it is specific, repeatable work someone performs on your site every month

    wordpress website maintenance 9 min read
  117. Stores

    Who can build a WooCommerce store - a solo developer, a team or you

    A WooCommerce store can be built by a single developer, by a team or by you - and the choice comes down to who carries the technical risk

    who can build a woocommerce store 10 min read
  118. WordPress & care

    Who can build my website - freelancer, a company with a team, or a contract developer

    Your website can be built by a freelancer, a company with a team, or a contract developer - and the difference between them is less about price and more about who actually sits down to work on your project

    freelance web developer for hire 11 min read
  119. WordPress & care

    My WordPress site is down - who can fix it and how long it takes

    A WordPress outage is fixed by a WordPress developer or by whoever runs your ongoing technical care - and that is not always the same person who built the site

    who can fix my wordpress site 11 min read
  120. Stores

    WooCommerce automation - Zapier, n8n and connecting to a CRM

    WooCommerce can push order data outwards on its own, and Zapier or n8n are just the translator between it and the rest of your tools

    woocommerce zapier 10 min read
  121. Stores

    Bookings and rentals in WooCommerce - a store that sells time slots

    WooCommerce can sell more than things - it can sell time: appointments, rental nights, an hour on the court or a table on Saturday

    woocommerce booking and rental 10 min read
  122. Stores

    WooCommerce hosting - how much power you actually need

    A WooCommerce store loads a server in a completely different way from a company site, and that is the main reason ordinary cheap hosting starts to choke it

    woocommerce hosting requirements 10 min read
  123. Stores

    PayU, Przelewy24, Tpay or Paynow - which gateway to plug into WooCommerce

    All four gateways will take BLIK and cards - they differ in fees, payout timing and the number of clicks between the customer and paying

    payu woocommerce integration 10 min read
  124. Stores

    WooCommerce payment methods for a Polish store - BLIK, PayU, Przelewy24, Stripe

    In a Polish WooCommerce store three things matter: BLIK, instant bank transfer and card - everything else is an add-on you switch on deliberately

    woocommerce payment methods 10 min read
  125. Stores

    Subscriptions, paid access and digital products in WooCommerce

    A subscription, paid access to content and a downloadable file are three different mechanisms in WooCommerce, and most of the trouble comes from mixing them up

    woocommerce subscriptions 10 min read
  126. Stores

    WooCommerce theme or a custom design - which one actually costs less

    An off-the-shelf WooCommerce theme makes sense for as long as your store sells the way most stores sell

    woocommerce theme vs custom 10 min read
  127. WordPress & care

    WordPress developer hourly rate - and the three ways to get billed

    The hourly rate of a WordPress developer sits in a very wide range, and the number itself tells you less than the billing model you pick for the job

    wordpress developer hourly rate 9 min read
  128. WordPress & care

    WordPress site audit - what to check beyond SEO

    A site audit is not only about visibility in Google - the most dangerous things sit under the bonnet, where nobody looks

    wordpress site audit 10 min read
  129. Stores

    Importing a Wholesaler XML Feed - Mapping, Pricing, Updates

    A wholesaler XML import works when, before you load the first product, you settle three things: what the permanent product key is, where prices come from, and what wins on every later update

    wholesale xml product import woocommerce 11 min read
  130. WordPress & care

    Error Establishing a Database Connection in WordPress - How to Fix It

    The message looks alarming, but all it says is that the site engine cannot reach its database - and the data itself is almost always intact

    error establishing a database connection 7 min read
  131. Company websites

    Landing page cost - and when one page is enough instead of a website

    A landing page is one page with one job - which is exactly why it is sometimes enough instead of a full website, and sometimes nowhere near enough

    landing page cost 8 min read
  132. Company websites

    What a website redesign costs - three options and realistic brackets

    A website redesign is three different services hiding under one name, and each of them costs something completely different

    website redesign cost 8 min read
  133. WordPress & care

    Hacked website - a step-by-step recovery plan

    A break-in rarely looks like it does in films - more often it is odd redirects, foreign links in Google and an email from your host

    hacked wordpress site 6 min read
  134. Company websites

    How Much Does a Website Cost in 2026 - Real Numbers

    Website prices online swing by an order of magnitude, because the word "website" covers five completely different products

    how much does a website cost 8 min read
  135. WordPress & care

    WordPress malware - how to detect it and clean it out

    Malicious code on a site can work quietly for months - sending spam, injecting links and swapping bank details - before anyone notices

    wordpress malware 5 min read
  136. WordPress & care

    SSL certificate expired or broken - what to do

    Nothing chases customers off a site like a red "Your connection is not private" screen - and the cause is usually a small thing you can fix in fifteen minutes

    ssl certificate expired 5 min read
  137. WordPress & care

    Website Maintenance Cost - What You Really Pay Monthly and Yearly

    Website maintenance is three separate bills - fixed costs, technical work and development - and most price lists online blend them into a single number

    website maintenance cost 6 min read
  138. WordPress & care

    Error 500 in WordPress - where it comes from and how to fix it

    Error 500 is the server's "something went wrong" - a message that deliberately says nothing, but the list of causes is short and repetitive

    wordpress error 500 4 min read
  139. WordPress & care

    WordPress Backup That Actually Restores

    Every failure described on this blog ends with the same conclusion - whoever had a tested backup was back within the hour, whoever did not was counting losses

    wordpress backup 7 min read
  140. WordPress & care

    There Has Been a Critical Error on This Website - What to Do

    That message looks like the end of the world, and in practice it almost always means one broken plugin or theme

    wordpress critical error 6 min read
  141. WordPress & care

    WordPress white screen of death - where it comes from and how to clear it

    A white screen is a fatal error with no message - the site crashed and WordPress did not even get to say why

    wordpress white screen 5 min read
  142. SEO & AI

    What a B2B website needs to generate leads (and not just exist)

    A site that only looks good and a site that makes the phone ring are two different products, even when they look alike

    b2b website that generates leads 11 min read
  143. Stores

    What a WooCommerce store costs in 2026 - the real breakdown

    The price of a WooCommerce store is the sum of several separate bills, not one figure from an advert

    woocommerce store cost 9 min read
  144. Stores

    Shoper to WooCommerce migration step by step - SaaS fees vs your own store

    Migrating off Shoper is not losing what the store has built - it is moving it somewhere you stop paying a cut of every sale

    shoper to woocommerce migration 10 min read
  145. Stores

    WooCommerce, ERP and E-Invoicing - How the Integrations Really Work

    A store that grows sooner or later stops fitting into one system - and that is when the conversation about integrations starts

    woocommerce erp integration 9 min read
  146. Stores

    WooCommerce store maintenance - what store care covers and what it costs

    Technical maintenance is not for every store - it is for the store where an hour of downtime costs more than the monthly fee

    woocommerce store maintenance 12 min read
  147. WordPress & care

    Why is my WooCommerce store slow (and how to fix it)

    A slow store is not cosmetics - it is money leaking out every single day.

    WooCommerce store is slow 8 min read
  148. WordPress & care

    What it costs to speed up a WooCommerce store

    The price of speeding up a store does not come from a price list - it comes from what specifically is choking it

    woocommerce speed optimization cost 9 min read
  149. Stores

    Abandoned carts in WooCommerce: 7 technical reasons

    The customer added the product, typed in their details and vanished at checkout - that is rarely the price, more often the store

    woocommerce abandoned carts 10 min read
  150. Stores

    Migrating to WooCommerce without losing your Google rankings

    Migrating a store is not moving furniture - one badly rewired redirect and your Google traffic disappears overnight

    woocommerce migration seo 12 min read
  151. Stores

    Redesigning a store without rebuilding it from scratch - when it pays off

    Your store is not earning less because it is old - it is earning less because buying from it got harder

    ecommerce website redesign 10 min read
  152. Stores

    Core Web Vitals for WooCommerce - what actually affects sales

    Core Web Vitals is not a report for a developer - it is three numbers that decide whether a customer stays in the store or leaves

    core web vitals woocommerce 10 min read
  153. Stores

    Apple Pay and Google Pay in WooCommerce - how to set them up

    I lose most carts not on the product page, but on the very last screen - paying on a phone

    apple pay woocommerce 10 min read
  154. Stores

    How to test your online store speed - a 15-minute mini audit

    A slow store never shows an error message - people simply leave before anything loads

    how to test online store speed 11 min read
  155. Stores

    WooCommerce, Shopify or Shoper - Which One to Pick

    There is no best ecommerce platform - there is only the one that fits where your business is right now

    woocommerce vs shopify 13 min read
  156. Stores

    Safe WooCommerce updates - the checklist

    One click on "update all" can take down a store that ran for years in under a minute - and it almost always happens at the worst possible moment

    woocommerce update 11 min read
§ 03 Next step

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